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Disaster Mitigation 101: Have a media strategy

From Flikr user "Simply Info"

As someone with a longstanding interest in the media coverage of Fukushima and how it seems to exculpate the nuclear industry, I was struck last night by a passage from  Eric Schlosser’s fascinating new book “Command and Control“. In it he outlines the recommendations of a top secret 1959 RAND report — authored by one-time MIT professor and Undersecretary of Defense, Fred Iklé — concerning how the US should manage the publicity fallout from an accidental nuclear bomb detonation. Schlosser quotes directly from the report:

“If such an accident occurred in a remote area, so that leakage to the press could be prevented, no information ought to be made public. […] If the accident has been compromised and public statements become necessary, they should depict the accident as an occurrence which has no bearing on the safety of other weapons.”

The report further recommended that the crisis be drained of its immediacy by establishing an authoritative “board of inquiry” that would take several months to reach its conclusions. Schlosser quotes again:

“During the delaying period the public information program should provide the news media with all possible news about rehabilitation and relief. There is always a strong and continued interest in such news after a disaster. Within a relatively short time the interest in rehabilitation tends to crowd out reports about destruction and casualties.”

Any parallels with Fukushima are, I am sure, entirely coincidental.

(Page 195 on my kindle, for anyone interested to read further.)

 

3 Responses to “Disaster Mitigation 101: Have a media strategy”


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