This article from The Atlantic is too good not to share.
In 1955, Sears ran a ‘call Santa on the phone’ newspaper promotion. Due to a (frankly wonderful) typo, however, it listed NORAD’s top-secret, “the-Russians-are-attacking” telephone number by mistake. (Actually NORAD’s predecessor, CONAD, but whatever.)
But wait, it gets better. After some initial confusion, the officer on duty, Colonel Stroud (a name that should be immortalized by Hollywood immediately), played along.
Bemused by the first caller — a lachrymose girl who wanted to know if he was one of Santa’s elves — the good Colonel couldn’t bring himself to deny it. The steely-eyed missile men of CONAD soon found themselves roped into quizzing children on whether they’d been naughty or nice. And so began an endearingly incongruous holiday tradition; NORAD offers a ‘Santa tracking’ service to this day.
The fifties really was a simpler time.